Stuf Raises $1.8M to Reimagine Self-Storage for Modern Users

Self-storage startup Stuf today announced it has raised $1.8 million in seed funding led by Wilshire Lane Partners and Harlem Capital. This helps accelerate the company’s advantage in monetizing underutilized real estate to bring modern, tech-enabled storage solutions closer to consumers. Mindful Workspaces & Storage knows this can be a new forefront in the industry.

So What is Stuf

Stuf is building a “right next door” storage network to deliver an elevated member experience powered by technology. The company partners with real estate owners via revenue-sharing agreements to monetize basements, garages, retail, and other spaces to create new cash flow opportunities and provide amenities to building tenants.

“Stuf was born to address a common problem — people have too much stuff and nowhere to put it. Traditional options are out of the way, inconvenient, and provide little to no customer service,” said Katharine Lau, CEO and Co-Founder of Stuf. “Today, millennials use self-storage more than any other generation as they tend to live more flexible lifestyles. Additionally, women make up over 60% customers, yet traditional operators have done very little to serve this powerful customer segment. Stuf is on a mission to redefine the storage experience for the modern user, and I’m thrilled Wilshire Lane Partners and Harlem Capital will serve as strategic partners in that journey.”

Today, the company has 3 locations with plans to continue growing its national footprint in core urban markets by partnering with landlords across portfolios.

The seed funding will enable Stuf to expand the national network, launch new technology, and refine the member experience. Stuf is poised to launch over 100,000 square feet in 2021 with plans to introduce new digital products over the coming months.

About Stuf: Stuf is a proptech company bringing modern storage solutions closer to consumers while delivering an elevated member experience powered by technology. It partners with real estate owners to monetize basements, garages, and other spaces to create cash flow opportunities and provide new tenant amenities. Please reach out if you are a real estate owner or investor looking to work together.

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